Start with who you are as a clinician and the life you want your work to support. Then build the systems, and share your work in a voice that actually sounds like you.
You don’t have to become a “business person.” You just need a path.
Free summary · A few questions · Your suggested tier
My path
From Healing to Helping
My path to becoming a therapist began in my own healing. With the guidance of an excellent therapist, I worked through years of trauma, and when I mentioned going back to school, they told me something I’ve never forgotten.
I’ve been caring for people ever since, first as a patient care assistant and now as an LCSW.
“I think you’d make a wonderful therapist.”
100+
Guides sold(and counting)
5★
Rated 5 out of 5on Facebook
8YRS
Tenacious, content & fullsince 2017
You’re here for
A practice that fits your life.
You're newly licensed and staring at a blank page.
You're leaving agency work and want to leave cleanly.
You're tired of insurance panels deciding what your time is worth.
You're already opened, but your systems and pricing are held together with tape.
Currently on panels? Leaving insurance is part of the path too, with a transition guide and checklist included from First Step.
Build from the inside out.
Start with who you are, and let the systems follow, not the other way around.
My path
How I Can Help
Before becoming a clinician, I spent years in corporate operations, finance, and tech, handling the business side most therapists were never taught.
I bring my therapeutic lens to the imposter feelings, money discomfort, and identity shift that come with becoming a business owner. I’ll help you find and keep private pay clients, set your rates with confidence, and build a practice that fits the life you want.
A grounded way forward
You don’t have to become a “business person.” You just need a path.
01
The guided workspace
Six mile markers. One path that’s yours.
01
Find your footing
02
Choose your direction
03
Build your practice
04
Set up your systems
05
Connect with clients
06
Open, grow, and stay grounded
02What’s inside
Clarity first. Tools when you need them.
Begin with the questions only you can answer. When you're ready, the spreadsheets, checklists, and templates help you put those answers into practice.
Reflection
Clarity before decisions
Your values, clinical identity, and capacity set the direction.
Planning
A personalized Launch Plan
Your answers become a full plan tailored to your purchased tools.
Numbers
Fee & Profit Calculators
Start with simple numbers; expand into caseload and expense planning in Steady Climb.
Checklists
Saved project progress
Work through your next decisions, keeping your checklists and reflections together.
Systems
Comparisons and matching tools
Steady Climb includes EHR, accounting, and phone comparisons where you need them.
Tell us where you are, what you’re building toward, and what you’ve already done. You’ll get a free summary and suggested guidebook tier that fits your needs. After purchase, your full personalized launch plan connects your goals to the mile markers and tools in your chosen tier.
Free questionnaire + summary · About 10 minutes · No obligation
Choose your path
Open your doors with a plan.
Every tier is a one-time payment with access to an interactive workspace. Every tier also includes your full personalized launch plan. Start where you are, and move at your own pace.
First Step
Decide if it’s right for you
$197
One-time · Lifetime access
Clarity Workbook and Leaving the Panels Checklist
Simple Fee & Profit Calculator
Domain explainer and reference sheet
Full personalized Launch Plan and saved progress
Steady Climb
Build the systems and open
$297
One-time · Lifetime access
Everything in First Step
Business and systems setup checklists
Expanded fee planner and calculator spreadsheet
EHR, accounting and phone comparisons + matching quizzes
Practice-building prompts and marketing foundations
The complete path
Higher Ground
Connect with clients and grow
$497
One-time · Lifetime access
Everything in Steady Climb
Caseload and referral scripts
Intro to Ads + Psychology Today referral request
Content planning and referral-introduction prompts
CEU Tracker and setup guide
No funnel. No upsell sequence. No inbox flood. You get the tools, the guides, and a guide who’s walked this path — then you get to go build.
Secure checkout · Instant digital delivery · All sales final · Lifetime access
My path
Proof It’s Possible
I’ve grown my private pay practice every year since 2019, averaging 10–12% growth annually. I take about three weeks of vacation each year, work four days a week, and stay consistently booked.
Most of all, I’m proud to have built a practice that supports my life instead of consuming it.